What Grootman means for SA |
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Chery’s Afrikaans naming choice for its first double-cab bakkie, proves how confident the Chinese brand has become.
How much brand equity is in a successful South African bakkie nameplate? Skilled marketing analysis would say that in a market like South Africa, where bakkies are the best-selling vehicle category, brand equity by name value would be very high. |
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| From law to African mobility |
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| | | | Why Morocco’s ‘Mini-Dakar’ matters |
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| | | South African new car affordability |
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Ferrari’s COTA gamble: Will the SF-26’s latest upgrades deliver? |
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By Graham Duxbury @TheRealDux |
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This weekend’s United States Grand Prix at the Circuit of the Americas (COTA) could provide Ferrari with a crucial opportunity to boost performance.
The Scuderia is preparing what is expected to be its final major aerodynamic upgrade of the season, with engineers in Maranello, under chassis technical director Loïc Serra, working on a new floor, revised sidepods and changes to the radiator intakes and bodywork. |
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